X Factors

ambiguity pageAmbiguity can arise from indecision, unintended confusion or as the intentional evocation of several meanings in the same image, object, situation or idea. Intentional ambiguity enables multiple interpretations of a mess­age, increasing richness of meaning, while adding pleasure through uncertainty and surprise. In disciplines such as literature and fine art, ambiguity is perceived as not only desirable, but inherent to the value of the work of art or idea, and its interpretation in the mind of the viewer. Yet, the possibilities of ambiguity remain under-explored in graphic design, a discipline predominantly (conventionally) concerned with the clear communication of a message.


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